The New Millennium
The new century began and Y2K turned out to be a big non-issue. WSECU started off the millennium with 105,656 members. We also went through some significant changes for the good.
The proposal to expand the field of membership to include public school employees was presented to the Board of Directors, who agreed to the recommendation.
Our field of membership was officially expanded to include public school employees.
We established our first Brand Promise, which is a unifying vision for how WSECU seeks to deliver outstanding service to members. We introduced our Overdraft Privilege service.
We surpassed the $1 billion mark in assets. One Washington Financial (our CUSO – Credit Union Service Organization) began offering mortgages to our membership and to members of partner credit unions. We also joined the Shared Branching network.
Skip-A-Pay was offered seasonally. We introduced our Easy Equity Line of Credit and expanded our Visa program to include secured, student, gold and platinum Reward cards. Visa gift cards were available for purchase at our branches. Q-Cash also made its debut.
A longtime Board of Directors' vision, The Vault, our youth financial education curriculum, was launched.
We began our brandwear program for employees to have consistent colors and WSECU logos on business clothing (shirts, blouses, sweaters, etc.).
We were recognized in Best Places to Work in Washington.
Our Martin Way branch opened.
Our West Olympia branch opened.
We celebrated our 50th anniversary in several ways, including a purchase of property in Olympia for our new corporate headquarters building and a special anniversary logo.
Ground was broken for the new headquarters building.
Our headquarters and Olympia branch moved into its beautiful new LEEDs Gold home.
We launched our Business Visa Rewards card.
JustU Accounts were introduced for members 18-25 years old.
Our Visa Rewards program extended to our debit cards.
We expanded our Mobile Banking service with an app for smartphones and a browser-based option.
A new and improved Online Banking service launched with enhanced capabilities in a more user-friendly environment.
We opened a new branch in Tumwater Town Center to better serve our public employees in that area.
Our Pullman Grand branch moved to a new location and a brand new facility.
After careful consideration and months of discussion, we opened our field of membership to anyone in Washington State with a special focus on those who, like our public employees, have the dedication and desire to serve and make a difference in our communities.
Following the decision to open our field of membership and expand with purpose, we gave our brand an update with fresh new colors, imagery and content that conveys our dedication to our membership and our communities in a down-to-earth, friendly and neighborly fashion. Our new Brand Promise was born: Together, we can take care of today and grow for tomorrow.
Our commitment to become even more deeply involved in our communities resulted in establishing a volunteer program for our employees and the Four Pillars of Giving. We also welcomed members of CWU Federal Credit Union through a merger and established a much-needed presence in Ellensburg.
Early in the year, we launched our brand new website. It was a tough act to follow, but follow it we did by eliminating foreign transaction fees on our Visa cards and the monthly service fee on our Business Checking account. You asked, we listened! In mid-November, we began the conversion to our brand new Visa Platinum card with EMV chip technology.
We expanded our statewide presence with new branches in Puyallup and Federal Way, giving us the opportunity to serve these two communities. And a much-needed relocation resulted in a bigger and better branch for our West Olympia members.
On the community front, we were proud to sponsor the first-ever Tedx event in Olympia and loved it so much that we sponsored TedxSpokane and TedxRainier. We also hosted our inaugural Member Volunteer Events – four of them to be exact: two in Olympia, one in Seattle and one in Spokane.