Kraken Score, Kids Win with WSECU ROOT SPORTS Partnership

Jan. 26, 2021 (Olympia, Wash.) – Hockey fans have 250 more reasons to cheer for goals made by the Kraken at each game. WSECU announced that as part of a broadcast sponsorship with ROOT SPORTS, it is donating $250 to the Boys & Girls Clubs of Washington State for every regular season goal made by the Seattle Kraken.
“We wanted to be a part of the excitement for our latest professional sports team," said Ann Flannigan, VP of Public Relations for WSECU. “Working with ROOT SPORTS allows us connect with the huge fan base the Kraken has already built and use that opportunity to give back to an organization that does incredible work supporting kids.”
The Boys & Girls Clubs of Washington State make it their mission to enable all young people to reach their full potential as productive, caring, responsible citizens. They serve 75,000 participants at more than 150 locations across Washington.
WSECU has a history of partnership with individual Boys & Girls clubs, especially those in Thurston and Spokane Counties. This new, expanded relationship with the statewide organization will help provide even more support across the network of clubs to impact more kids, Flannigan added. When WSECU approached the Boys & Girls Clubs of Washington State with the donation idea, they jumped at the opportunity.
“Our new partnership with WSECU in the Kraken’s inaugural season is an especially good fit because of the Boys & Girls Clubs' commitment to promoting a healthy and active lifestyle for young people,” said Katya Miltimore, Executive Director of the Boys & Girls Clubs of Washington State. “It’s fantastic to collaborate with a community-minded business like WSECU.”
In addition to a donation-per-goal, the season-long sponsorship with ROOT SPORTS will include a new television commercial for the credit union, WSECU’s first. It debuted in January, playing during Kraken games.
This is not the first time the credit union has combined professional sports and giving back. Their longstanding Teacher of the Week program highlights educator excellence and awards teacher grants as part of a partnership with 710 ESPN Seattle, MyNorthwest.com and the Seattle Mariners.
The Kraken scored 101 goals as of their Jan. 17 game, averaging just under three goals per game for over $25,000 in donations from WSECU. Maintaining this average, the credit union estimates that Kraken goals will prompt over $56,000 in donations for the Boys & Girls Clubs of Washington.

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About the Boys & Girls Club of Washington
Boys & Girls Clubs throughout Washington deliver on a mission to enable all young people, especially those who need it most, to reach their full potential as productive, caring, responsible citizens. The Clubs are open after school and during the summer to provide children and teens with a safe place to go where they can connect with caring adults. Kids engage in a variety of programs focused on academic success, healthy lifestyles, and character and citizenship development. Boys & Girls Clubs have served America's youth for over 160 years, and the Clubs do whatever it takes to fulfill their mission.